British advertising regulators attacking reflexology claims.
The British Committee of Advertising Practice (CAP) Compliance has issued a guidance document http://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Therapies-Reflexology.aspx on reflexology claims and is now checking Web sites for violations. In 2011, the Advertising Standards Authority upheld complaints about three websites that claimed or implied that reflexology could alleviate Parkinson's disease, arthritis, migraine, high blood pressure, fertility issues, cancer, lupus, hypertension, prostate problems, depression, glandular fever, ADHD, and many other conditions. Reflexologists claim that specific zones of the foot correspond to areas or organs of the body and that massaging these zones are effective against disease. The agencies have indicated that claims of this type should not be made without robust supporting evidence. (Such evidence will be impossible to get because the anatomical connections fancied by reflexologists do not exist.) Quackwatch has a detailed report on reflexology. http://www.quackwatch.org/01QuackeryRelatedTopics/reflex.html